Smoking kills. While smoking increases the risk of developing a severe form of Covid-19, the demand for cigarettes is not weakening. In a context where companies are publishing profit warnings and are careful not to announce forecasts, the majors of the cigarette are falling out of line. Tuesday March 31, Imperial Brands Plc which manufactures in particular the “Gauloises” and the “Kool”, announced that for the moment the viral pandemic had not had an impact on its commercial performances and that its sales remained in line with its expectations .
Three days later, the title shows an increase of more than 15%.