Supporting food industry manufacturers who are evolving to meet “societal expectations for greater transparency and traceability”. This is one of the promises made by the brand new Minister of Agriculture and Food at the opening of Sial, the International Food Fair. The sector’s high mass will be held in Villepinte, near Paris, until Thursday, bringing together some 7,200 exhibitors from more than 100 countries. “More transparency”. By pointing out this societal expectation during the Sial, Didier Guillaume hit the nail on the head. The need for transparency is extremely strong among consumers, and not only in France.
Whether in the United States, the United Kingdom, France, Germany or Spain, at least eight out of ten consumers want more transparency for food products, according to the Kantar TNS study in partnership with the Sial. And this figure even rises to 96% in Russia, 98% in China and 99% in Southeast Asia! But more transparency on what? Mainly on the list and the origin of the ingredients. These two responses appear –and prominently– in the top-5 needs mentioned by consumers in all the countries studied… except in China. Chinese consumers first demand more information on food safety and storage conditions.
Quality and pleasure
Knowing precisely what are the ingredients that go into the composition of what we eat: the trend is not denied in France. And she makes cracking apps like Yuka a success. So much so that U Stores also released their own app, called Y A Quelle Dedans, in September. “Yuka is a response to a consumer need” estimates Pascale Grelot-Girard, Expertise Market Intelligence director of Kantar TNS, who noted that they are looking for readable and understandable lists of ingredients. “In France, the reading of ingredient lists increased from 55% in 2016 to 62% in 2018” she adds.