“We are hopeful that the market will triple by 2022,” said Célia Rennesson, the general manager of this organization, which brings together 1,300 players in the sector, at a press conference: “of two bulk grocery stores in 2013, we currently has 400 “.
According to Nielsen, 40% of French people say they buy in bulk, up three points over one year.
But this type of consumption still remains a “niche”, with a market share (excluding fresh products) of 0.75%, which Réseau Vrac hopes to increase to 3% in 2022.
The market is divided between specialized stores (5%), driven by the only franchise dedicated to bulk in the world, the Day by Day network (59 stores); organic stores (45%), 88% of which have a bulk section; and supermarkets which monopolize the remaining 50%.
“In large-scale distribution, everyone has started to do it: 70% of hypermarkets and supermarkets have a corner dedicated to bulk, located in 57% of cases within the organic department,” added Ms. Rennesson.
Among the most consumed categories are oilseeds (purchased by 58% of households), dried fruits (51%), legumes (30%), seeds (29%) and cereals tied with rice (25% ).
“What is developing more and more are non-food categories”, such as cosmetics and detergents, said Célia Rennesson, citing “The Naked Shop”, in the 11th arrondissement of Paris, the first store specializing in liquid bulk.
Another fundamental trend: the massive arrival of innovations in equipment dedicated to bulk, patented, undergoing tests or already operational, such as “an oilseed mill to directly manufacture its spread” or “pasta bars fresh “