Monday, 23 May, 2022

Pernod Ricard invests in Italicus, a high-end Italian aperitif

Pernod Ricard announced Thursday that it is investing in Italicus, an Italian brand of very high-end bergamot aperitifs, which illustrates the French group’s development strategy in premium specialty brands.

The second group of wines and spirits behind the British Diageo did not specify the amount of its investment in Italicus, an aperitif with a fairly low alcohol content, marketed at around 30 euros per bottle of 70 centilitres.

Made in Turin, Italicus was created by Italian spirits expert Giuseppe Gallo, who will remain the brand’s general manager.

This agreement is the latest in a series of partnerships concluded by Pernod-Ricard relating in particular to ultra-premium German gins Monkey 47 and Japanese KI NO BI, American whiskey and bourbon Smooth Ambler and Rabbit Hole as well as mezcal Del Maguey.