They promise: “We remain very present, it is only an evolution. ” But, once again, it’s hard to take the self-proclaimed duo of troublemakers seriously. Certainly, Augustin Paluel-Marmont and Michel de Rovira, both 40 years old, have calmed down since the beginnings of their brand known for its biscuits and its drinkable yoghurts sold in supermarkets for thirteen years: it has been a long time. that we no longer see these pros of street marketing disrupting a competitor’s press briefing with humor, taking the metro disguised as cows, or smuggling their bottles of yoghurt to drink on Bill Gates’ desk during a conference.
Youtubers before fashion, their schoolboy exploits have boosted the success of their cakes, for a budget close to zero. But it is with the utmost seriousness that these two graduates of Sup de Co Paris, having gone through consulting, banking, Air France and Club Med, have invited themselves to the snacking market. Their products devoid of colorings and additives have seduced by their simplicity, like their American models, the creators of the American ice cream brand Ben & Jerry’s.
Today, they announce a new stage of the