The decorations in the streets and shop windows remind everyone: Christmas is coming. The purchasing race has already started and with it, the farandole of studies analyzing the budget and consumption of the French at this time of the year. And for good reason: “the Christmas period is a period of hyperconsumption during which major consumer trends emerge and sometimes even tenfold”, indicates Céline François, marketing director at Cofidis. Since last year, the consumer credit specialist has been carrying out a study with CSA Research on “the French budget and good deals for Christmas”.
Result: the budget devoted by the French to the whole celebration (gifts but also meals, decoration, clothing, etc.) amounts to an average of 571 euros. “The median budget is 448 euros against 460 euros last year,” says Céline François, a sign that this budget remains constrained. And on this overall budget, gifts remain the first item of expenditure. On average, 340 euros will be used to spoil those close to them. An amount almost identical to that obtained from the OpinionWay survey for Proximis on the French and Christmas shopping. This noted 342 euros in spending on gifts, “or 12% less than 6 years ago”. The Kantar TNS study for eBay points to an average gift budget of 246 euros, against 261 euros last year. A budget that weighs heavily for the wallet of the French: the financial side of the Christmas party is stressful for one in three French people, recalls the study.