Tug-of-war between Michel-Edouard Leclerc and Stéphane Travert. In an interview with L’Opinion, the Minister of Agriculture does not hesitate to castigate the “lie” of the CEO of the distribution brand, encouraging him not to “deceive consumers”. The object of the conflict? The impact that raising the resale below cost (SRP) threshold would have on consumers’ purchasing power. Resulting from the States General of Food, the measure of the bill indeed provides for raising this price below which distributors cannot sell. Objective: to allow better remuneration, at the other end of the chain, for farmers. But at what cost to consumers?
Fiercely opposed to this raising of the resale threshold at a loss, Michel-Edouard Leclerc has drawn in recent weeks a campaign to explain his position. With, among other things, a shocking argument: that of purchasing power. The UFC-Que Choisir had thus advanced in early February an impact of up to 5 billion euros on the purchasing power of consumers in 2 years. A “false” calculation replies Stéphane Travert this Monday in an interview in L’Opinion.
Leclerc General Assembly of Food