AB. These two letters on a green background, the French know them well to see them frequently on the packaging in the shelves and organic stores. 97% of the population knows this logo, moreover, indicates the latest Agence bio / CSA barometer. Although optional for a few years, the brand owned by the Ministry of Agriculture remains much better known than its European counterpart, Eurofeuille, which is only familiar to six in ten French people.
Two logos, therefore, to identify organic food products but the same guarantees: they “meet the same conditions of use” confirms the Ministry of Agriculture on its website. Among the main principles on which these labels are based is the non-use of chemicals and GMOs (even if traces of accidental contamination are tolerated up to 0.9%) and processed products must contain at least 95 % organic ingredients.
But for some players, these guarantees do not go far enough. Hence the existence of other lesser-known labels, backed by other specifications. Nature & Progrès, for example, a “private association brand”. Very present in the wine sector, Ou Demeter which occupies the niche of biodynamic agriculture (production method which reinforces the fertility and the health of the soils) since… 1932. “Demeter is present in about sixty countries. In France, we have 750 members and we have recorded 15% to 20% more members per year over the last two years “specifies Aurélie Truffat, communication manager of Demeter France. Contrary to European regulations, Demeter requires, among other things, the total conversion of the agricultural domain to organic and biodynamic.