For six centuries, the city of Aubusson (Creuse) has been associated with the art of tapestry. Better, since Friday December 7, the Aubusson tapestry and the Aubusson carpet also benefit from a geographical indication. “The Aubusson tapestry already had Unesco recognition but that did not allow us to be legally protected” explains Géraldine Cauchy, director of Lainamac, the association bringing together professionals who carried the case for approval for these two geographical indications. A protection component far from being incidental: “When you typed ‘Aubusson tapestry’ on Google, it was not the companies in our territories that stood out”, specifies Geraldine Cauchy referring to “unfair competition”.
Benefiting from legal protection is one of the main reasons that push manufactured products to seek a geographical indication. This possibility has been offered to them since the so-called “consumption” law of 2014 which extended to them this right until then reserved for agricultural and wine products. And which met a strong demand. “After the entry into force of the implementing decree, we received our first request in two weeks,” recalls Antoine Ginestet, in charge of geographical indications at the National Institute of Industrial Property (Inpi). It was Marseille soap. A product that has yet to receive the geographical indication due to a conflict between different associations, each carrying their own vision of the product.